MDes design thinking showcased in "Process"
April 13, 2011

NSCAD presents Process: Master of Design Exposition 2011, featuring the results of inventive and provocative design thinking applied to a range of contemporary issues by this year’s graduating MDes students. The one-time show is scheduled for Monday, April 18, 4:30 – 6:30 p.m. in the MDes Studio, N400 (North Block).

“Through the experience of visual and critical thinking and by grounding design practice in social, economic and cultural contexts, the graduating 2011 NSCAD Master of Design students have deepened their approach to designing, enriched their ability to communicate, and learned to be comfortable with the indeterminate nature of design,” says Professor Rudi Meyer, MDes course director.

“Their design outcomes are rendered as prototypes that visually explore the ways in which technology interfaces with and impacts on our humanity.”

Patrick Foster, for example, proposes a new approach for online teaching and learning of design, while Saijia Sun investigates haptic and tactile prompts for deep reading experiences and Candace Ellicott renders a future panacea for a user-informed digital landscape. 

A design proposal for mitigating violence in children’s animation is the subject of Xiang (Brad) Gao’s design thesis, while Yujing (Amy) Zhang explores the growing global trend in teenage violence and its pervasive video presence on the Internet. Omnia Attalla’s thorough examination of the impact of mobile communication on the language and culture of Arabia has resulted in prototype campaign to inform Arab youths.

For Qiong (Jessica) Wang, water is the issue; her investigations on dwindling global water supplies - focusing on China - result in a design for creating a contemporary water culture through her 4 Days Without Water Campaign.

“Throughout the 2011 Master of Design graduates have developed an understanding of design methods and methodology, explored taking risks as a means of generating innovative approaches to designing and have grown confident in their capabilities for design thinking, saying, doing and making, “ adds Professor Meyer.

“Ultimately, these designers are inherently collaborative, reflective, mindful, empathetic, engaged with community and comfortable with the complexity of real world scenarios. They possess the skill and knowledge required to practice as professionals, and the ability to sustain and renew design knowledge throughout their careers.”