Taking the Leap
September 16, 2015

Professional Tactics for Emerging Artists

Presented by RBC Royal Bank and NSCAD University, this series of entrepreneurial workshops especially for NSCAD students and alumni takes place this fall on four Wednesday evenings at the RBC Waterside Centre, 1871 Hollis Street, Halifax.

5:30 to 6 pm: Snacks and drinks
6 to 8 pm: Workshop session

September 23 – Starting Your Business
Learn about the basics of setting up a business to sell your work. Topics include online sales, opening a business account, and registering your business name. With Dan Spry and Michele Trider, RBC Royal Bank.

September 30—Marketing and Branding Basics
What do you want to be known for? Who are your target clients and how do you reach them? Join Paul Douglas of Melon Design as he explores these questions in this lively, interactive session.

October 7 – Internet, Social Media and Protecting Your Work Online
In today’s business environment, everything from advertising and promotion to customer service and sales occurs online.  Alayna Kolodziechuk, a lawyer with Patterson Law, delivers this session on the fundamental legal rights and obligations of artists with respect to internet use.  We will consider the protection and management of your work product and intellectual property, how to legally sell online, as well as some tips for legal self-defense.

October 21 – Show Me the Money: Pricing and Getting Paid
This is a practical session with Helena Lotherington, small business accountant with Grant Thornton. As well, we’ll bring back our experts—a banker, a lawyer, an accountant and a brand specialist—to answer all your questions about setting up a small business in the arts.

Update, Sept. 23: This series is fully subscribed and we are no longer taking registrations.
Thanks for your interest!