Somewhat disillusioned with the world of commerce, I left my job with a Latin American investment bank and came to NSCAD to pursue a career in photography. With a business background, I was perhaps somewhat naturally drawn to commercial photography, and it wasn't long before I realized I'd need understand how to promote my services in order to make a career of it. And that's where everything went off track.
I took a design course with Tony Mann, and I was hooked. For me, design bridged a gap between the worlds of business and art—at the time I had no idea it could be a career.
Fifteen years later, that's exactly what it turned out to be. I started in the production department of a regional agency, and over the years became a writer, an art director and creative director, before starting my own company, Urban Orange, in 2004. I mostly work with local and regional companies, on just about every aspect of their brands—from packaging and store design to advertising. I've been lucky enough to have my work recognized at award shows locally (Ice Awards), nationally (Marketing Awards) and internationally (London International Advertising Awards)