Liam Hayes ANSCAD 1994


Remember bell bottoms, peace signs on your zippers, and the harvest gold fridge in your kitchen? What about doing "your own thing in color?"

If you grew up in the ‘70s, you’ll recall affectionately the retro diversion called DoodleArt; kids, teens, adults, whoever, could happily spend hours coloring the detailed posters—or at least until the markers ran dry. A Canadian success story out of Vancouver, DoodleArt sold in the millions around the world.

But whatever happened to DoodleArt? That was the question a pair of Vancouverites had, who ended up buying the rights, trademark and artwork from the family that started it all.

Now, all the old favorites—butterflies, fairytales and flowers—are back, along with the first original poster in 31 years.

From the pen of Halifax native Liam Hayes, a NSCAD grad circa 1994, the newest poster has a decidedly more sinister edge—capturing zombies as they lumber through downtown streets in a search of fresh brains. All the old hysterias are worked in—toxic sludge, viruses run amuck and disease-carrying crows. It’s the kind of thing you can’t wait to see in colour, so long as the red marker holds out.

"People love doing it, you kinda just throw down some pens and they get engrossed," says Liam, who researched his assignment by going on a zombie-movie bender. "I just went for it and made it really graphic."

The Vancouver-based freelance artist pretty much works full-time for DoodleArt now. He’s developed DoodleArt websites ( and ) and is now developing a DoodleArt typeface. As well, he’s a freelancer, doing work for local bands, and runs his own company, Grumpy Clothing, on a reduced scale; through Grumpy, he produces screen-printed T-shirts of his own somewhat warped designs. (Look for the Grumpy Clothing sign in the DoodleArt zombie poster.)


And while we’re talking zombies, Liam graciously let me pick his brains on what his NSCAD experience meant to him.

"NSCAD was magical for me—it was really tough but at the same time it was really fun," he says. "I think you learn as much from your peers as from your professors. I loved watching how different students would approach the same project I had to do and inject it with their own expression."

The other thing thing he learned at NSCAD, adds Liam, is that while the riskiest solution had the biggest potential for failure, it also offered the biggest payoff. "My attitude is nothing ventured, nothing gained. NSCAD encouraged us to seize a challenge and take a risk."



Your donation in support of scholarships and bursaries at NSCAD means more than financial support.
It provides encouragement.
It builds confidence.
It is transformative.

We invite you to make a gift to NSCAD's Annual Fund, either by using our online donation option or by downloading the Annual Fund donation form (PDF)

Shelley Mansel, Ripple
40 x 40 cm, acrylic on canvas, 2017

Show your NSCAD pride


To draw attention to the ingenuity of art and design graduates, the NSCAD Alumni Association is launching the

Logos are provided here in various sizes and types suitable for applications like your website, Facebook, Instagram, email signatures, or any size application you want with the vector version - from button to billboard!

Don't forget to tweet, share, instagram... using #IAMNSCAD.

Request a window decal:

Download the I AM NSCAD logo:
100x100 small web jpg
200x200 medium web jpg
400x400 large web jpg
vector based eps