Our Brand

Our Visual Identity

Head, Heart and Hand

Who we are.
Our brand speaks for us, it represents and supports our vision. We define ourselves as energetic, focused, creative, inclusive — we are inspired and seek to inspire. Informed by the past, engaged by the present, looking to the future, and guided by the intention to make positive change, NSCAD University is a beacon to those who seek to know the world as it is and to create what it might be.

Where we come from.
Founded in 1887, NSCAD University is one of Canada’s oldest independent cultural institutions. NSCAD continues to be regarded as a principal centre for education and research in visual culture in North America. It was the first degree-granting art school in Canada.

Where we are going.
NSCAD University is an immersive, rigorous and supportive academic community where members are known and celebrated for their creativity and differences. Through active inquiry we identify, define and approach the complexities of our world, challenge conventional thinking, and create value and economic impact through art, media, craft and design.

Brand Elements

We’ve provided our
most frequently requested information and items to
help you create on-brand materials.

You can click the link
www.nscad.ca/logo to find
the logos, typefaces, and the brand guidelines (2013) and identity standards manual (2005).

Visual elements.

Purple:

The purple or black logo is to be used for formal purposes within the university. This will include letterhead, envelope and business card stationary, as well as grant proposals, university forms, academic calendars and other similar materials.

Black:

Do not use a white or reverse logo.

Legislative name:

Nova Scotia College of Art and Design

To be used only in official documents such as university entrance applications, degrees, etc.

Formal name:

NSCAD University

This is the formal name and most commonly used in our written communications.

Exclusion zone:

The exclusion zone is the minimum clear area for the logo to be placed within. This helps avoid visual confusion and maintain the logo as the cornerstone of the NSCAD University brand.

Allow for one-third of the length of the logo on the left and right side. Allow for one-third of the height of the logo on the top and the bottom of the logo.Allow for one-third of the length of the logo on the left and right side. Allow for one-third of the height of the logo on the top and the bottom of the logo.

Print:

Minimum width of the logo is .75 inch/1.9 cm for print use.

Digital:

For screen usage, a minimum width of 75 pixels is desirable.

Primary:
pantone

The preferred colour for the standard logo is always purple (Pantone 2756) and is also the preferred colour for the logo signatures, tagline, and address block.

Secondary:
pantone2

The secondary colour is for graphic elements or typography no smaller than 9 points.
Text may be used on dark background where black text does not provide adequate contrast.

Primary:

Granville
Regular
Italic
Semibold
Semibold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

Granville is the primary typeface of the NSCAD logo, and shall be used chiefly for signatures, address blocks and the text face for most communications. It was crafted for maximum legibility and economy of space.

Secondary:

Duke
Light
Light Italic
Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

Duke was developed as a secondary face to complement Granville. It was crafted to be legible at very small sizes.

Digital templates.

Example:
Download NSCAD Standard Signature Instructions (PDF)
Option 1:

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In ac dui quis mi consectetuer lacinia. Proin faucibus arcu quis ante. Quisque malesuada placerat nisl. Fusce vulputate eleifend sapien. Duis lobortis massa imperdiet quam.

Option 2:​

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In ac dui quis mi consectetuer lacinia. Proin faucibus arcu quis ante. Quisque malesuada placerat nisl. Fusce vulputate eleifend sapien. Duis lobortis massa imperdiet quam.

Print templates.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In ac dui quis mi consectetuer lacinia. Proin faucibus arcu quis ante. Quisque malesuada placerat nisl. Fusce vulputate eleifend sapien. Duis lobortis massa imperdiet quam.

Brand guidelines.

Have a question regarding brand execution? Contact NSCAD’s Marketing and Communications department at communications@nscad.ca