Jason Jones is Creative Director of The Natural History Museum (The NHM), a project of the collective Not An Alternative, which he co-founded. His work is inseparable from the collective’s mission to use artistic strategies in the service of social movements. Rejecting the model of the solitary artist, Not An Alternative shows how collective cultural production can strengthen campaigns, transform institutions, and shift imagination.
For the past decade, the collective’s work has centered on The NHM. As both critique and model, the museum
intervenes in cultural institutions while aligning with movements for climate justice and decolonization. It operates as
a performative frame: credible enough to engage major museums and scientific bodies, yet critical enough to expose
their entanglements with corporate and colonial power.
Jason’s role highlights art’s capacity not only to represent the world but to reshape it—building solidarity and working
with movements to envision new futures.
