Maggie MacCormick, a South Shore-based clothing designer, founded the sustainable, size-inclusive brand Daytime People (maggie jayne) in 2015. Operating out of Mi’kma’ki, the design studio and seasonal shop serve as a creative hub for collections, while manufacturing takes place in Jaipur, India.
Daytime People is known for small-batch, limited-run collections made from hand-block printed organic cotton. Maggie works in close partnership with artisans in Jaipur, honouring their centuries-old techniques while adapting them for modern, wearable design.
In this talk, Maggie will discuss the path of establishing a clothing brand outside of a traditional fashion hub, exploring how this geographic and conceptual distance has both shaped and constrained the brand’s trajectory. She will share her experiences of building long-term relationships with manufacturing partners in India, their commitment to dignified labour practices, and ongoing efforts to preserve traditional craftsmanship and minimize environmental impact.
Photo credit: Brendan George Ko
The Sow to Sew Speakers’ Series is part of the Sow the Sew Project at NSCAD University, which is funded by a generous donation from The Hilary and Galen Weston Foundation.